NFTs Aren’t Dead: Why 2025’s $2.82B in Sales Tells a Bigger Story

Sales slipped slightly, but NFT interest is evolving, not vanishing. Here’s what the data and Snoop Dogg’s sold-out drop really say.

The non-fungible token (NFT) market brought in $2.82 billion in global sales during the first half of 2025. That’s a small 4.61 percent decrease compared to the $2.96 billion recorded in late 2024. At first glance, it may seem like NFTs are losing traction. But a closer look reveals a more layered and surprisingly positive trend.

Let’s unpack what’s really going on.

January Ignites the Year, Then Momentum Slows

January kicked off the year with a bang, recording $679 million in NFT sales. That early energy carried into Q1 2025, which closed at $1.59 billion. By Q2, however, the momentum had slowed. Sales slipped to $1.24 billion, and June alone saw a dip to $388 million.

Yes, the numbers cooled off. But they do not tell the whole story.

Sales Values Drop, But Engagement Stays Consistent

CryptoSlam tracks both primary NFT sales from creators and secondary resales between collectors. According to their data, overall transaction volume dipped, but activity stayed steady. Monthly transactions remained in the range of 4 to 6 million, and the average sale price hovered between $80 and $100.

This suggests more people are participating, even if they are spending less per item.

DappRadar Sees Decline in Value, Rise in Activity

DappRadar data echoes the trend of falling volume. Q2 2025 trading volume came in at $823 million, a 45 percent decline from Q1’s $1.5 billion. But here’s the twist. NFT sales counts jumped to 12.5 million transactions, a 78 percent increase from the previous quarter.

More NFTs are being sold, even if they cost less. This points to broader interest and improved accessibility.

Industry Voices Say This Is a Good Thing

Aubrey Terrazas, vice president of marketing at Rarible, sees these shifts as a sign of a healthier, more sustainable NFT market. In her view, the drop in dollar volume reflects the rise of real utility and community-driven projects.

“Prices have normalized, but interest and innovation remain strong,” she said.

Terrazas also noted that multichain growth and the emergence of new ecosystems are making NFTs more affordable and easier to access. That opens the door for more people to join the space.

Snoop Dogg Still Breaks the Internet

While overall market activity has calmed, the occasional blockbuster still grabs headlines. Case in point: Snoop Dogg’s latest NFT drop on Telegram’s TON blockchain. He sold nearly one million NFTs in just 30 minutes, pulling in $12 million in sales.

The success was so explosive that Telegram’s founder highlighted it, and TON’s NFT lead called it the start of a “new NFT narrative.”

The message is clear. When the right project hits, fans still show up in full force.

Conclusion: NFTs Are Changing, Not Disappearing

The dip in NFT sales volume is real, but it is not the whole picture. With more transactions, consistent user engagement, and rising community-driven projects, NFTs are stepping into a new era.

Rather than fading away, the market is growing more accessible, more creative, and more aligned with real-world use cases. From long-term utility to celebrity drops that still cause a stir, NFTs in 2025 are very much alive and evolving.